Event Photography: Olympus UK at London’s Icetank Studios
Olympus Camera UK have been holding events to promote their micro four thirds range of cameras, and they invited me to this event at London’s Icetank Studios – a studio shoot with a professional model, with the entire range of Olympus cameras and lenses to try out. Pretty cool, eh?
As I often create event photography for my clients, I couldn’t help testing out their newest gear by making some event photographs while people were working with the model. All images in this post were made using the Olympus OM-D EM-5.
The event was organised by Yomego, a professional and savvy branding company based in London and Glasgow (need branding? check them out). They invited a small group of people, and really laid on a great event – good food, an awesome studio for the venue, and the talented Jay McLaughlin as the photographer overseeing the shoot, and giving advice. Most people there had never shot in a studio before, so this was a great introduction for them.
As I regularly work on studio shoots for my commercial photography, I couldn’t help feeling like I should let the other attendees spend more time with the model, while I took a back seat and investigated the gear on show. Most of the people Olympus had invited had never shot in a studio before – this was a great initiative by Olympus to give them a wonderful new experience to push their photography with!
Olympus OM-D Camera Series
The Olympus OM-D series is a key range of cameras in the four thirds range that are revolutionising photography. Small enough to fit in your pocket, but with quality that is more than enough for professional work. A great range of lenses (Olympus have the best range in this format, and benefit from being compatible with the Panasonic 4/3 range, too). Jay astutely noted how the smaller size of the OM-D means you don’t “disappear” behind it in the way that you do with a dSLR, so it’s great for maintaining rapport with your subjects. And the retro design only helps with that – when I carry my camera in public, I regularly get strangers asking me about it. This camera is a connector.
And the images below should aptly demonstrate that the camera rocks for both commercial studio photography, and event photography…
When it comes to making great event photography, there are a few important things to cover:
- Show the story of the event.
- Include company/sponsor branding whenever appropriate. And,
- Get a good mix of images, including portraits of individuals (candid or posed), and group compositions.
- Make sure that at least some of the images are candid – posed event photography can look great, but a gallery that only consists of posed images can look fake while strong candid images have more authenticity to them. And no amount of “saying cheese” will ever beat a natural smile… ;-)
All that said, here’s a little visual story of the day: